Privacy Policy for Show My AI Platform and ExtensionEffective date: 10th July 2026
Last updated: 2nd July 2026Show My AI (“we”, “us”, “our”) respects your privacy and is committed to protecting your personal information. This privacy policy explains how the Show My AI Service (the “Service”) and associated Browser Extension (the “Extension”) collects, uses, stores, and shares your data, in accordance with the relevant Data Protection legislation e.g. UK GDPR. For the purposes of data protection law, EthosEd Ltd is the data controller.By using the Service and/or the Extension, you agree to the collection and use of information in accordance with this Privacy Policy.
1. Who we are
Show My AI provides Service and Extension as software tools designed to help users keep a transparent record of how artificial intelligence tools have been used in their work.Company name: EthosEd Ltd
Website: showmyai.ai
Contact email: privacy@showmai.ai
2. Data Collection
Extension
The Extension provides a means to capture an AI chat from the active web browser tab. The Extension does not collect any information without an explicit action by the user.
* Chat Data
* User prompts and AI responses from the AI chat
* Capture MetaData:
* page title
* page URL/ chat Identifier
* AI Chat tool used
* timestamps relating to the chat capture.The captured information is stored in Browser Local Storage where it can be edited and deleted by the user at any time.
We do not access browsing activity beyond what is necessary to provide the Extension’s functionality. We do not access browser history.
Note that the Chat Data has already been shared with a 3rd party system, and it is the responsibility of the user that it does not contain personal information.
Submitting Data to the Service
Data is only submitted to the Service when explicitly triggered by the user. This requires secure authentication with the Service. Authentication data is not stored by the extension.
In addition to the Capture Data above, the submission process may optionally include
* Technical Data:
* Browser Type
* Browser Version
* Extension Version
* Device and operating systemFor support purposes and to maintain and improve the Extension.
Service
The Service collects the following information.
* Identity Data: For authentication and security purposes, we collect :
* Name
* Email address
* profile picture URL.
* Organization Identity (e.g. University) if relevant and provided by the Identity Provider
* Chat Data
* User prompts and AI responses from the AI chat
* Capture MetaData:
* page title
* page URL/ Chat Identifier
* AI Chat tool used
* timestamps relating to the chat capture.
* Integration Context: When using an LTI or similar LMS integration, the service will collect contextual information such as Course or Module identifiers.
* Technical Information
* Browser Type
* Browser Version
* Extension Version if relevant
* Device and operating system
* Performance Data
3. How we use your information
Extension
The objective of the Extension is to enable users to record, organize, review and submit their AI Usage to the Service.The captured information is stored in Browser Local Storage where it can be edited and deleted by the user at any time.
The data collected may also be submitted to the Service.
Service
Service Provision
To provide the services and data management inline with service agreements, including synchronization of data between services.* Identity Data
* Integration Context
* Chat Data
* Chat MetaData
Legal Basis : ContractService Improvement
To improve our systems and services using the following anonymised data.
* Technical Data
* Chat Data
Legal Basis : Legitimate Interest
Analysis Of Chats
Chat data is submitted to third-party artificial intelligence services for analysis, inline with either contractual obligations or from explicit user action.
* Chat Data
Note that the Chat Data has already been shared with a 3rd party system, and it is the responsibility of the user that it does not contain personal information, confidential information, or any other sensitive data unless they are expressly authorised to provide such information and doing so is necessary for the intended use of the Services.Legal Basis : Contract or Consent
4. Data Storage and Security
Extension
The captured information is stored in Browser Local Storage where it can be edited and deleted by the user at any time.
Service
We store personal information using secure, industry-standard cloud infrastructure and identity management services. We implement appropriate technical and organizational measures designed to protect personal information against unauthorized access, alteration, disclosure, loss, or destruction.
These measures include encryption of data in transit, encryption of data at rest where appropriate, strong access controls, authentication mechanisms, regular security monitoring, and the principle of least privilege to limit access to authorized personnel who require it to perform their responsibilities.
5. Sharing of information
We do not sell personal information. We may share information only in the following circumstances:with service providers and infrastructure partners who help us operate the Extension and Service where required by law, regulation, legal process, or governmental request to protect the rights, safety, security, or property of users, the public, or Show My AI in connection with a merger, acquisition, financing, or sale of assets, subject to appropriate safeguards.6. Third-party services
We use third-party service providers to support the operation, security, and delivery of our Services. These providers process personal information only on our behalf and only to the extent necessary to perform the services they provide.
Our identity and access management provider processes personal information required to authenticate users, manage user accounts, and secure access to our Services.
Our cloud infrastructure provider hosts the systems and data required to operate our Services. It provides infrastructure, storage, networking, backup, and related operational services.
We require all service providers to maintain appropriate safeguards to protect personal information and to process it only in accordance with our instructions and applicable data protection laws.
We also use third-party artificial intelligence services to process user-submitted prompts and generate responses.
Users are responsible for ensuring that prompts and other content submitted for AI processing do not contain personal information, confidential information, or any other sensitive data unless they are expressly authorised to provide such information and doing so is necessary for the intended use of the Services.
We do not sell or disclose personal information to third parties for their own marketing or commercial purposes.
7. Cookies and Tracking
Service
* Session Cookies Only: We use session cookies exclusively to maintain your sign-in state.
* No Tracking: We do not use tracking, advertising, or behavioral cookies.
8. Your choices and rights
Depending on your location and how the Extension is configured, you may have the right to:access the personal information we hold about yourequest correction of inaccurate informationrequest deletion of your informationobject to or restrict certain processingwithdraw consent where processing is based on consentYou may also be able to remove the Extension, clear locally stored browser data, or delete content saved in your account.To make a privacy request, contact us at: privacy@showmyai.ai
9. Children’s privacy
The Extension and Service is not intended for children under the age of 13, or under a higher minimum age where required by local law, without appropriate authorisation and supervision.We do not knowingly collect personal information from children in violation of applicable law.
10. International data transfers
Our primary hosting infrastructure is located within the European Economic Area (EEA). In some circumstances, personal information may be processed by our service providers in countries outside the United Kingdom or the EEA, including where we use third-party services to provide authentication or AI-powered functionality.
Where such transfers occur, we ensure that appropriate safeguards are in place in accordance with applicable data protection laws, including the use of approved contractual transfer mechanisms where required. We also take steps to minimise the personal information transferred and require our service providers to implement appropriate technical and organisational security measures.
11. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will update the “Last updated” date above and, where appropriate, provide additional notice.Your continued use of the Extension or Service after any update takes effect means you accept the updated Privacy Policy.
Contact us
If you have questions about this Privacy Policy or how your information is handled, please contact:
privacy@showmyai.ai
showmyai.ai
