Our team

David Swift
Founder

David Swift is the founder of ShowMyAI, building practical AI governance and transparency tools for education. He brings 14+ years in EdTech, partnering closely with education leaders around the world.

Simon Guest
Founding Engineer

Simon is a PhD-trained software engineer and technical leader, educated at the University of Cambridge.

He’s built and scaled reliable products from prototype to production, including work with university spin-offs, giving him a sharp understanding of how Higher Ed needs technology to behave in the real world

Lala Rukh
Head of Product

Frontend software developer and UX designer with 8+ years in technology and EdTech, combining deep expertise in React, TypeScript and user-centred design with experience leading frontend projects and building AI-powered tools for education.

Lily Griffiths
Business Development

Lily is a University of Bristol graduate who completed the university’s Innovation Programme, developing a strong interest in entrepreneurship and the future of education. She brings valuable experience of the higher education sector, and is developing strong relationships with academics and university networks across the UK.

David Selbie
Partnership Consultant

David is a commercial and partnerships leader with deep experience helping Higher Education institutions adopt and scale student-facing digital learning solutions.

Whether you’re:

Whether you're exploring a pilot, reviewing policy, or just starting the conversation internally – we can help.